Wahoo has changed the game. I first used their Tickr heart rate monitor strap and I was impressed at the connectivity and ability to push workouts to various software via their app - notably Strava and TrainingPeaks. I currently use a Kickr indoor trainer and I'm stoked to be working with Wahoo and using their ELEMNT bike computer and sensors.
Santa Cruz make my dream bikes and I'm stoked to ride them. For me they sum up what it is to ride bikes - to have fun, be ambitious and get out and ride! Their bikes are ground breaking, market leading and so damn cool. And they ride so damn good!
Continental produces the best tires in the business, and I'm stoked to be able to ride their tires, tubes, and sealant on all of my bikes.